Here are the top 10 LinkedIn ad assets that can be highly effective for B2B marketing, based on best practices from the LinkedIn Ads Guide, B2B Institute, and industry research: 1. Single Image Ads Why: Simple, visually engaging, and effective for brand awareness, lead generation, and website visits. Best for highlighting data visualizations, case studies, […]

The LinkedIn B2B Institute, as a leading think tank for B2B growth, emphasizes a balanced approach, valuing both short-term results and long-term brand impact. Below are the top 10 KPIs to track, each with relevant reference links to B2B Institute resources and related research. 1. Click-Through Rate (CTR) Definition: The percentage of viewers who click […]

Here’s a collection of impactful marketing and advertising quotes that offer timeles wisdom and a fresh perspective: 1. “Stopping advertising to save money is like stopping your watch to save time.” — Henry FordSource: Henry Ford Foundation 2. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” — Joe ChernovSource: […]

LinkedIn is one of the best places for businesses to find and connect with other businesses. But just running ads there isn’t enough—you need to avoid common mistakes to get good results. Here are the top 10 things not to do with LinkedIn Ads, based on research from experts like Forrester, Gartner, and LinkedIn’s own […]

LinkedIn remains the top B2B marketing platform in 2025. New research from the LinkedIn B2B Institute, Forrester, and Gartner confirms it. It delivers results. It builds credibility. And it connects with real decision-makers. LinkedIn Makes Brands Look Better The LinkedIn B2B Institute reports that LinkedIn ads create a “halo effect.” 92% of users see brands […]

1. Introduction: How LinkedIn Ads Can Help Your Business Grow Imagine you want to tell specific business leaders about your product or service. Where do they hang out online? Often, it’s LinkedIn. LinkedIn Ads are like a special megaphone that lets you talk directly to the right people in the business world. If you use […]