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LinkedIn Sponsored Content Services

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Maximize B2B Impact

With LinkedIn Sponsored Content

B2B decision-makers don’t engage with just any content—they seek insights that inform, educate, and guide their purchase decisions. With LinkedIn Sponsored Content, Confia Software ensures your brand is seen, trusted, and remembered. By placing compelling ads directly in professionals’ feeds, we help you capture attention, nurture relationships, and drive conversions at scale.

Aligning Sponsored Content to the Buyer’s Journey

Top of Funnel (Awareness Stage) – Building Recognition

At this stage, your audience is identifying challenges and exploring potential solutions. Position your brand as a thought leader.

  • Recommended Ad Types: Single-Image Ads, Video Ads, Carousel Ads
  • Content Focus: Industry reports, trend analysis, educational articles

Middle of Funnel (Consideration Stage) – Nurturing Engagement

Your prospects are actively comparing solutions. This is where you highlight your unique value.

  • Recommended Ad Types: Sponsored Documents, Carousel Ads, Single-Image Ads
  • Content Focus: Case studies, product comparisons, expert webinars

Bottom of Funnel (Conversion Stage) – Driving Action

Now, your prospects are ready to make a decision. Reinforce credibility and prompt direct engagement.

  • Recommended Ad Types: Lead Gen Forms, Single-Image Ads, Video Testimonials
  • Content Focus:ROI calculators, free trial offers, customer success stories
Top of Funnel (Awareness Stage) – Building Recognition
At this stage, your audience is identifying challenges and exploring potential solutions. Position your brand as a thought leader.

Recommended Ad Types: Single-Image Ads, Video Ads, Carousel Ads
Content Focus: Industry reports, trend analysis, educational articles
Middle of Funnel (Consideration Stage) – Nurturing Engagement
Your prospects are actively comparing solutions. This is where you highlight your unique value.

Recommended Ad Types: Sponsored Documents, Carousel Ads, Single-Image Ads
Content Focus: Case studies, product comparisons, expert webinars
Bottom of Funnel (Conversion Stage) – Driving Action
Now, your prospects are ready to make a decision. Reinforce credibility and prompt direct engagement.

Recommended Ad Types:  Lead Gen Forms, Single-Image Ads, Video Testimonials
Content Focus:ROI calculators, free trial offers, customer success stories

Why Choose LinkedIn Sponsored Content?

The most useful time to seek professional business advice and support is before starting. A business startup consulting firm works directly with the client to identify the most critical first and next steps

Reach High-Value
Prospects

Target professionals based on job title, industry, and seniority to ensure your message lands in front of decision-makers.

Engage in a
Trusted Space

75% of professionals prefer consuming content on LinkedIn over other platforms.

Align Content to the Buyer’s Journey

Deliver tailored messaging for awareness, consideration, and conversion stages.

Leverage Multi-Format
Ads

Use videos, carousels, and document ads to tell compelling stories and drive action.

Let’s Collaborate with Us!