Linkedin Audience Network - Confia Software

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Drive High-Quality Traffic for Confia Software

Enterprise decision-makers don’t spend all their time on LinkedIn. They research solutions, read industry reports, and engage with content across multiple platforms. LinkedIn Audience Network extends your Sponsored Content beyond LinkedIn’s platform to a curated ecosystem of trusted partner sites and apps, ensuring that Confia Software reaches professionals wherever they consume business content.

Why Extend Your LinkedIn Campaigns?

Expanded Reach with Unmatched Precision

The effectiveness of a campaign depends on both reach and relevance. LinkedIn Audience Network enables Confia Software to extend its ads beyond LinkedIn while maintaining the same precise targeting based on job title, company, industry, and seniority. LinkedIn’s platform already reaches 14.6% of the world’s adult population (LinkedIn data). The Audience Network takes this reach further, delivering Sponsored Content across premium publishers where professionals actively engage.

Higher Engagement Across Multiple Touchpoints

B2B buyers rarely make purchasing decisions in a single interaction. Research from LinkedIn B2B Institute shows that professionals are more likely to engage with content from brands they recognize across multiple platforms. By expanding to a trusted ecosystem, Confia Software can increase brand recall and reach high-intent audiences in more contexts.75% of professionals are more likely to engage with content on platforms they trust (LinkedIn B2B Institute).

Brand Safety and Control

A strong advertising strategy balances reach with credibility. LinkedIn Audience Network ensures that ads appear only on vetted, professional sites. With placement insights and category exclusions, Confia Software can control where its ads appear, aligning campaign performance with brand safety standards.

Ad Formats That Maximize Impact

Video Ads

Decision-makers engage with video content when it delivers valuable insights. Auto-playing video ads increase ad recall and click-through rates, making them an effective format for showcasing Confia Software’s capabilities.

Measurable Outcomes and Performance Insights

Generate High-Quality Leads

B2B buyers expect relevant content that helps them navigate their purchasing decisions. Gartner research highlights that 71% of buyers engage with vendors who provide content tailored to their needs. LinkedIn Audience Network ensures that Confia Software meets decision-makers where they are, delivering valuable insights at key moments in their journey.

Increase Brand Influence and Market Share

Effective B2B campaigns create sustained brand impact. Extending LinkedIn campaigns across the Audience Network allows Confia Software to reinforce its messaging and stay top of mind for potential buyers.
LinkedIn campaigns see up to 2x higher conversion rates compared to other digital advertising platforms (LinkedIn Ads data).

Optimize with Real-Time Insights

LinkedIn Campaign Manager provides full transparency into performance metrics across both LinkedIn and Audience Network placements. By tracking impressions, clicks, and conversions, Confia Software can refine its strategy and allocate its budget toward the highest-performing placements.

How to Get Started

A measured approach drives the best results. Start with a targeted test, analyze performance, and scale the strategies that generate the highest impact.

Launch with Precision

Leverage LinkedIn’s B2B targeting to ensure message relevance.

Extend Reach

Activate Audience Network to scale campaigns across trusted business platforms.

Optimize Performance

Use data-driven insights to refine ad placements and creative for better engagement.