Free or Freemium AI Tools

These tools have free tiers or free trials, great if you want to start without spending upfront.

Content Creation & Writing

  1. ChatGPT – Free plan with limits, great for drafting content and emails.

  2. Writesonic – Free tier with limited words per month.

  3. Copy.ai – Free plan for creating social posts and emails.

  4. Rytr – Free version offers limited monthly credits.

  5. Grammarly – Free spelling and grammar checker with AI suggestions.

SEO & Keyword Research

  1. Ahrefs Webmaster Tools – Free limited SEO analysis.

  2. Google Analytics 4 – Completely free, AI-powered website analytics.

  3. SEMrush Free Tools – Limited free keyword and site audits.

  4. Clearscope – Offers demo or trial on request.

  5. Ubersuggest – Free SEO and keyword research.

Social Media & Engagement

  1. Buffer Free Plan – Schedule posts with limited accounts.

  2. Canva Free – Free graphic design with many templates.

  3. Lumen5 Free – Video creation with watermarked exports.

  4. Promo.com – Free trial for video marketing.

  5. Hootsuite Free Plan – Manage up to 2 social profiles.

Email Marketing & Automation

  1. Mailchimp Free Plan – Up to 500 contacts and basic email automation.

  2. Sendinblue Free – Up to 300 emails per day, unlimited contacts.

  3. HubSpot Free CRM & Email – CRM and email marketing basics.

  4. MailerLite Free – Up to 1000 subscribers and 12,000 emails/month.

  5. Moosend Free Plan – Free up to 1000 subscribers.

Advertising & PPC

  1. Google Ads – No cost to start, pay per click ads.

  2. Facebook Ads Manager – Free platform, pay per click.

Graphic Design & Video

  1. Designs.ai – Free trial available.

  2. Piktochart Free – Free version with limited downloads.

  3. Runway ML – Free tier for video editing.

Analytics & Data Insights

  1. Google Data Studio – Free data visualization tool.

  2. Hotjar Basic – Free heatmaps and visitor recordings limited plan.

  3. Mixpanel Free – Up to 100k monthly tracked users free.

  4. Tableau Public – Free data visualization (public dashboards).

  5. Domo Free Trial – Demo and trial on request.

Customer Support & Chatbots

  1. Tidio Free Plan – Free live chat and chatbot for small sites.

  2. ManyChat Free – Messenger chatbot builder with free tier.

  3. Zendesk Free Trial – Free trial for customer support software.

  4. Drift Free Plan – Limited free chatbot and messaging.

  5. Intercom Free Trial – Demo and trial available.

Research & Market Intelligence

  1. BuzzSumo Free – Limited searches per day.

  2. Mention Free – Limited brand monitoring.

  3. Brandwatch Free Demo – Demo on request.

  4. Crimson Hexagon (Now Brandwatch) – Enterprise demo only.

  5. NetBase Quid Demo – Demo on request.

Miscellaneous & Productivity

  1. Zapier Free Plan – Automate up to 100 tasks/month.

  2. Notion Free Plan – Personal use free with AI add-ons trial.

  3. Otter.ai Free – 600 minutes transcription free monthly.

  4. Trello Free Plan – Project management with limited boards.

  5. Grammarly Free – Writing assistant basics.

Paid AI Tools (Subscription or Pay-as-You-Go)

These are powerful tools that require investment but offer advanced features and scale for professional marketers.

Content Creation & Writing

  1. Jasper AI – AI copywriting, starts at $29/month.

  2. Writesonic Paid Plans – Scalable content creation.

  3. Copy.ai Pro – Unlimited credits with subscription.

  4. Rytr Premium – More monthly characters and priority.

  5. INK For All – AI writing + SEO tool with paid plans.

Final Thoughts

Whether you want to test the waters or go all-in, there’s an AI marketing tool for every budget. Start with free tools to boost productivity, then upgrade to paid plans for advanced features as your needs grow.

If you want recommendations tailored to your business goals and budget, I’m here to help!