Retargeting might sound technical, but it’s really just about reminding people about your business. Imagine someone visits your website, clicks on a product or service, and leaves without doing anything. Retargeting helps you show your ads again to those same people when they’re scrolling through LinkedIn. It’s a smart way to stay in their mind and gently nudge them toward taking action—like signing up or making a purchase.

Retargeting on LinkedIn: The quiet power behind every successful B2B campaign in 2025.

Why Retargeting Matters in 2025

We all forget things, especially online. Retargeting helps bring people back.

  • It increases the chances someone will take action by 150%.
  • It makes your brand more memorable—by up to 57%.
  • People are 43% more likely to convert (buy, sign up, etc.) when they see a retargeting ad.
  • Retargeting ads get nearly 10 times more clicks than regular display ads.

These numbers come from marketing research and reflect what’s happening in 2025 (Cropink).

On LinkedIn, this works even better because the platform is full of professionals and decision-makers. It has over 1.2 billion members and sees around 1.77 billion visits every month (Sprout Social, LinkedIn, ColumnContent).

Why LinkedIn Is a Goldmine for Retargeting

LinkedIn isn’t just a resume site—it’s a serious marketing channel. It lets you show ads to over 1 billion users, including:

  • 100+ million decision-makers
  • 120 million senior-level professionals (Radiate B2B)

This means your ads reach people who can actually say “yes” to buying from you.

  • The average click-through rate (CTR) on LinkedIn ads is 0.62%—higher than many other platforms.
  • When your brand is strong, this can boost conversions by up to 6x.
  • Seeing a LinkedIn ad can increase someone’s intent to buy by 33%.
  • On average, marketers see a return of 113% on their ad spend (ColumnContent).

How LinkedIn Retargeting Works (Simple Version)

Retargeting on LinkedIn is like giving someone a gentle reminder:

  • Website Visitors: Someone visits your site? You can show them ads again on LinkedIn.
  • Content Engagers: Someone watches your LinkedIn video or clicks a post? You can retarget them.
  • Form Abandoners: Someone starts filling a lead form but doesn’t finish? Retarget them too.

It’s all about staying relevant without being pushy. And it works incredibly well. For example:

  • Retargeted users are 3x more likely to click your ad.
  • You can reduce shopping cart abandonment by 26%.
  • 70% of people are more likely to convert after seeing a retargeting ad.
  • 92% of marketers say retargeting works better than other tactics (Cropink).

5 Simple Tips to Do Retargeting Right on LinkedIn

  1. Break down your audience. Use LinkedIn’s filters to separate people by job title, industry, or company size.
  2. Speak to their interests. Customize ads based on what they interacted with before.
  3. Use lead gen forms. Let people take action right inside LinkedIn—no need to visit your website again.
  4. Test often. Try different messages and images to see what people respond to.
  5. Track the basics. Monitor clicks, conversions, and how much you’re earning from ads.

Final Thoughts

Retargeting on LinkedIn is like giving a second (or third) chance to people who’ve already shown some interest. Instead of starting from scratch, you’re re-engaging warm leads—people who already know you. And because LinkedIn is full of professionals and decision-makers, your chances of turning these warm leads into customers are much higher.

If you’re running B2B campaigns in 2025, LinkedIn retargeting should be a key part of your strategy.

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