As we move through June 2025, LinkedIn continues to be the premier platform for B2B marketing, with new features, shifting user behaviors, and data-driven best practices shaping ad success. Here are the top LinkedIn ad trends right now—each paired with hard evidence and actionable insights.

1. LinkedIn Video Content Dominates Engagement

Trend:
Video is the most engaging content format on LinkedIn, with significant growth in uploads and viewer interaction.

Proof:

• 34% year-over-year increase in video uploads.
• Video posts generate 1.4x more engagement than other content formats.
• Live-streamed and short-form videos are especially popular for thought leadership and quick updates.
  Reference: [LinkedIn Five Key Trends 2025]7, [Gain Blog]8

2. Work-Based Humor and Authenticity Drive Connection

Trend:
Professionals are responding to authentic, humanized content, including humor and real-life work experiences.

Proof:

• Posts that blend work-based humor and authenticity see higher engagement and shares.
• 75% of buyers say thought leadership content on LinkedIn influences their shortlisting decisions for vendors.
  Reference: [Later]6, [LinkedIn Five Key Trends 2025]7

3. Storytelling and Founder Content Build Trust

Trend:
Founders, CEOs, and executives are sharing personal insights and company stories to humanize brands and build trust.

Proof:

• Founder and executive content is growing, with leaders sharing industry perspectives and behind-the-scenes updates.
• Personal branding and storytelling are among the top trends for brand growth in 2025.
  Reference: [Gain Blog]8

4. Interactive Content and Polls Increase Participation

Trend:
Brands are using interactive content—like polls and Q&A—to engage audiences and gather feedback.

Proof:

• Polls and Q&A posts encourage audience participation and provide valuable insights.
• Interactive content transforms passive viewers into active participants.
  Reference: [Gain Blog]8

5. Employee Advocacy Amplifies Reach

Trend:
Encouraging employees to share brand content boosts reach and credibility.

Proof:

• Employee-shared content reaches a wider, more trusted network.
• Brands with active employee advocacy programs see higher engagement and lead quality.
  Reference: [Later]6

6. LinkedIn Ads Budget Share and ROAS Are at All-Time Highs

Trend:
LinkedIn is now the top single-channel ad spend for B2B marketers, with unmatched return on ad spend (ROAS).

Proof:

• LinkedIn’s average budget share rose from 31% to 39% in 2024, surpassing Google’s networks.
• LinkedIn delivers a 113% ROAS, the highest among major platforms.
• 36% of SQLs, 35% of concluded transactions, and 29% of MQLs are influenced by LinkedIn ads.
  Reference: [Dreamdata LinkedIn Ads Benchmarks Report 2025]5

7. Thought Leader Ads Outperform Standard Ads

Trend:
Ads featuring real thought leaders—not just brands—achieve higher click-through rates (CTR).

Proof:

• Thought Leader Ads have a CTR up to 2.3x higher than standard single-image ads.
• These ads promote trust and authenticity, mimicking real information shared by industry experts.
  Reference: [Dreamdata LinkedIn Ads Benchmarks Report 2025]5

8. Retargeting and Lead Nurturing Are Essential

Trend:
Retargeting campaigns and ongoing lead nurturing are crucial for maintaining engagement throughout the B2B sales cycle.

Proof:

• Retargeting keeps prospects engaged, especially since the average B2B customer journey takes 211 days.
• Top-performing campaigns use retargeting to influence up to 53% of SQLs and new business agreements.
  Reference: [Dreamdata LinkedIn Ads Benchmarks Report 2025]5

9. Short-Form Videos and Micro-Influencers Gain Traction

Trend:
Short-form videos and collaborations with micro-influencers are becoming mainstream strategies.

Proof:

• Short-form videos are embraced by founders and CEOs for quick, impactful updates.
• Micro-influencers with niche followings deliver authentic, high-engagement content for brands.
  Reference: [Gain Blog]8

10. Innovative Features Like the Job Ad Library Increase Searchability

Trend:
LinkedIn is rolling out new features, like the Job Ad Library, to make content and ads more discoverable.

Proof:

• The Job Ad Library is a new feature launched in June 2025, making job ads and related content more searchable.
• This trend reflects the broader push toward making LinkedIn content more accessible and actionable for users.
  Reference: [Brandlective]4

Quick Reference Table

Final Thoughts

As of 2025, LinkedIn’s advertising landscape is defined by video dominance, authenticity, storytelling, interactive content, and innovative new features. Marketers who leverage these trends, especially Thought Leader Ads, retargeting, and employee advocacy will see the best results in engagement, lead quality, and ROI.

Stay ahead by embracing these data-backed trends and continuously optimizing your LinkedIn ad strategy!

References:

• LinkedIn Five Key Trends for 2025: [LinkedIn Pulse]7
• Later: Top 5 LinkedIn Trends 2025: [Later]6
• Gain Blog: Top 13 LinkedIn Trends 2025: [Gain Blog]8
• Dreamdata LinkedIn Ads Benchmarks Report 2025: [The Linked Blog]5
• Brandlective: Marketing Disruptor June 2025: [Brandlective]4

Unlock the full potential of LinkedIn ads in June 2025 with these proven trends and best practices!