LinkedIn remains the top B2B marketing platform in 2025.
New research from the LinkedIn B2B Institute, Forrester, and Gartner confirms it.
It delivers results. It builds credibility. And it connects with real decision-makers.
LinkedIn Makes Brands Look Better
The LinkedIn B2B Institute reports that LinkedIn ads create a “halo effect.”
- 92% of users see brands as more professional
- 74% view them as more intelligent
- 50% rate them higher in quality
This brand lift drives short-term sales by up to 15%.
Use Both Brand and Demand
A balanced media mix works best.
- 46% brand campaigns
- 54% demand campaigns
Why? Because audiences exposed to both are 6x more likely to convert.
Forrester: B2B Buyers Go Digital
According to Forrester’s 2025 predictions:
- Over half of B2B deals over $1M will be digital
- Millennial and Gen Z buyers want self-serve
- 50% + will consult 10+ external influencers before they buy
Buyers do their research. And they trust social channels like LinkedIn.
Gartner: Trust Is the New Funnel
Gartner says B2B buyers want credibility.
They rely on peer reviews, professional insight, and thought leadership.
LinkedIn is where they find all three. It’s not just an ad platform. It’s where decisions happen.
5 Key Takeaways for 2025
- LinkedIn improves how people perceive your brand
- A mix of brand and demand ads increases conversion
- Younger buyers prefer digital self-serve and external validation
- LinkedIn remains a reliable, ROI-positive platform
- Trust and influence matter more than ever, and LinkedIn delivers both
Final Word
The B2B world is changing fast. But the evidence is clear.
LinkedIn is where brand meets buyer.
If you’re not running LinkedIn campaigns yet—or want to scale what you’re already doing—it’s time.
Do you need help building a high-converting LinkedIn strategy with the help of a certified LinkedIn Ads agency(link back to home page)?
Let’s connect.
