If you’re trying to sell to other businesses, you know it’s not easy. You have to find the right people, get their attention, and build a relationship — all while standing out from tons of other companies doing the same thing.

Luckily, some great tools work together to help you do this better: LinkedIn Sales Navigator, LinkedIn Ads (Campaign Manager), and Email marketing.

Here’s how using all three can help you reach the right people and turn them into customers.

1. Find the Right People with Sales Navigator

Sales Navigator is like a super-powered LinkedIn search. It helps you find the exact people you want to talk to — decision-makers, managers, or anyone important in the companies you want to sell to.

You can filter by job title, company size, location, and more. So instead of guessing who to contact, you know you’re reaching the right folks.

2. Get Noticed with LinkedIn Ads

Once you know who you want to reach, LinkedIn Ads help you show them messages about your product or service.

You can create ads that appear in their LinkedIn feed or even send direct sponsored messages to their inbox. This builds awareness and warms them up before you even say hello.

3. Connect Personally with Email

After you’ve found the right people and made your brand visible, email is where real conversations happen.

Use what you learned from Sales Navigator and LinkedIn Ads to write emails that matter to your prospects — not generic sales pitches, but helpful, clear messages that show you understand their needs.

Email lets you follow up, answer questions, and build trust over time.

Why Using All Three Together Works

  • You’re talking to the right people: No random emails or ads to the wrong audience.
  • You stay on their radar: Ads keep your company in front of them, making your emails more welcome.
  • Your messages feel personal: You can tailor everything based on who they are and what they do.
  • You build real relationships: Instead of shouting into the void, you have real back-and-forth conversations that lead to sales.

Simple Tips to Get Started

  • Use Sales Navigator to make a list of the companies and people you want to reach.
  • Run LinkedIn Ads targeted to that exact list.
  • Follow up with emails that mention something specific about them or their company.
  • Be patient — building trust takes time.

Final Thought

Selling to businesses is about more than just sending lots of emails or ads. It’s about being smart, personal, and respectful.

By using LinkedIn Sales Navigator, Ads, and Email together, you can cut through the noise and get people interested in what you offer.

Want to try it but not sure where to start? Let me know — I’d be happy to help!