If you’re working in marketing, you know how hard it can be to get clear answers when you ask questions. Especially with so many AI tools and online helpers now, just asking something general like “Tell me about marketing” won’t give you what you really need. To get better, useful answers, you have to ask […]

If you’re trying to sell to other businesses, you know it’s not easy. You have to find the right people, get their attention, and build a relationship — all while standing out from tons of other companies doing the same thing. Luckily, some great tools work together to help you do this better: LinkedIn Sales Navigator, LinkedIn […]

If you’re like most marketers, you’ve probably spent hours crafting email sequences full of follow-ups — only to hear crickets. Why? Because prospects are drowning in automated emails that often don’t make sense or feel genuine. In 2025, the best way to cut through the noise is to keep emails human, clear, and end with […]

Choosing between LinkedIn Ads and Google Ads is a critical decision for marketers in 2025. Each platform offers unique advantages depending on your target audience, campaign goals, and sales cycle. This guide presents a data-driven comparison based exclusively on official platform insights from LinkedIn and Google, plus independent analysis from trusted industry analysts like Forrester and Gartner. 1. Audience […]

As we move through June 2025, LinkedIn continues to be the premier platform for B2B marketing, with new features, shifting user behaviors, and data-driven best practices shaping ad success. Here are the top LinkedIn ad trends right now—each paired with hard evidence and actionable insights. 1. LinkedIn Video Content Dominates Engagement Trend:Video is the most engaging […]

In this blog, I’ll share easy-to-use LinkedIn caption templates specifically designed for software products. These templates are inspired by actual top-performing ads found in the LinkedIn Ads Library, a free resource where you can explore real ads companies run on LinkedIn. This means you’re getting proven, effective language you can adapt and use immediately. Why […]