If you’re a CMO, VP of Marketing, or heading GTM at a B2B org, your calendar is packed, your pipeline’s under pressure, and the last thing you want is another fluffy “marketing inspiration” book. This list is different. We’ve organized 20 essential marketing books based on what they help you solve — from positioning and demand gen […]

Intro: Why Most Retargeting Feels Like Spam (And How to Fix It) You’ve probably seen it: your prospects get hit with dozens of retargeting ads that all say basically the same thing. It feels pushy, repetitive, and frankly, annoying. And the truth? Most retargeting campaigns miss the mark on nurturing and building real interest. In […]

Intro: Why Your LinkedIn Ads Might Be Driving Clicks But Not Pipeline If you’re a marketing leader at a B2B company, you know this pain: You launch LinkedIn campaigns, get a decent number of clicks and leads, but when it comes to sales pipeline or revenue, the numbers just don’t add up. You wonder: Are these […]

Intro: Not All LinkedIn Ads Are Created Equal If you’re running LinkedIn Ads in 2025, chances are your team is juggling multiple formats — single image, video, carousel, lead gen forms, conversation ads, and more. But most B2B teams fall into one of two traps: They use every format with no strategy. Or they stick […]

Intro: Tired of Burning Budget on LinkedIn Without Seeing ROI? If you’re leading marketing at a B2B company, this probably sounds familiar: Your team spent thousands on LinkedIn last quarter. You got impressions, clicks, maybe even leads. But pipeline? Not enough to justify the spend. It’s not a platform issue. It’s a planning issue. In […]

Intro: The Real Reason Your LinkedIn Ads Aren’t Hitting If your CTR looks good but conversions are flat — it’s not the creative. It’s the targeting. For B2B marketing leaders, LinkedIn’s biggest power isn’t just in targeting job titles. It’s in layering logic, exclusions, and intent signals to reach only your most convertible audience. This blog explains […]