1. People Are Consuming More Video Than Ever on LinkedIn
Video views on LinkedIn have exploded, with a 36% increase in watch time year-over-year. It’s the No. 1 content format for B2B marketers right now (LinkedIn Marketing Blog).
2. Text is Overwhelming. Video Cuts Through
Let’s be honest—no one wants to decode a dense post. Video simplifies messaging, shows your tone, and humanizes your brand instantly. It’s how Confia helps clients make complex solutions feel intuitive and personal.
3. Live Video and Long-Form Are Winning Attention
LinkedIn Live sessions, webinars, expert panels—they’re pulling serious engagement. Longer videos with substance are outperforming short, shallow clips because users are seeking real insight, not clickbait
4. Authenticity Matters More Than Polish
Users are responding to unscripted, real moments—employee stories, behind-the-scenes looks, even lo-fi webcam intros. These videos drive trust and engagement because they feel human, not “salesy”
5. Short-Form Still Delivers Quick Wins
Short-form content—think 30-90 seconds—is still great for tips, micro-demos, or teaser trailers. We often pair these with longer videos to keep the journey moving (LinkedIn Video Marketing Trends).
6. AI Makes Video Easier to Scale
We’re using AI tools to generate transcripts, captions, and even quick edits—but never at the expense of authenticity. Automation supports scale, but the story still needs a human voice.
Confia’s Video-First LinkedIn Strategy in a Nutshell:
✅ Use short videos to hook
✅ Use long videos to teach
✅ Go live to build trust
✅ Keep it real (not over-produced)
✅ Use AI to scale, not to fake it
Want to Stay Relevant on LinkedIn in 2025? Go Video!
If you’re still relying on long posts and static images, you’re invisible. Confia helps brands shift to high-performing video strategies tailored for LinkedIn—without burning bandwidth or budget.
Let’s turn your message into motion.
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